Prime Fitness is the premier provider of adult personal training in the Palm Springs/Coachella Valley area. Please explore our site to learn more about our services, and be sure to read the articles, they are our gift to you for visiting us.

Our Trainers

Dave Rohr, ISSA-CPT
Specialist in Older Adult Fitness
Joey Riso - NSCA-CPT
Dave Rohr was a skinny child, who became athletic as a young adult, only to see his physical conditioning slip away from him as a young middle-aged man. After a severe hypoglycemic event left him lying on a gurney in a Virginia medical center, his doctor said "just face it, David, you're growing old". That wasn't an adequate response from Dave's perspective. Dave began a quest for health & fitness information pertinent to adult men. His quest took him into the areas of Hormone Replacement Therapy, nutrition, and, ultimately, bodybuilding.
Dave competed in the 2001 NPC Sacramento bodybuilding competition at the age of 49, and placed 4th in the Grand Masters Division of the NPC 2004 Border States Bodybuilding Championship, and 3rd in the same contest in 2006. Recently, Dave placed 5th in Grand Masters at the NPC 2007 Border States.
Dave is a member of The American Academy of Anti-Aging Medicine. He is certified by the International Sports Sciences Association.
Click Here to E-Mail Dave or call him at (760) 898-4617.
In 1996, at the age of 43, Joey found himself flat on his back in Cardiac Intensive Care. With bodyfat in excess of 35% and overall weight of 228#, he was headed for serious trouble. He has learned first hand the value of proper exercise and good nutrition. At the age of 54, he placed 4th in the Grand Masters Division of the NPC 2006 Border States Bodybuilding Championship. Recently, he competed alongside Dave Rohr in the 2007 Border States, winning 6th place in his division.
Joey holds a B.A. from Southwestern At Memphis (now Rhodes College). He is a National Strength and Conditioning Association Certified Personal Trainer who specializes in working with clients interested in making sustainable improvements in their body composition through the application of scientifically proven exercise techniques and good nutrition.
Learn how to train safely & effectively with Joey.
Click Here to E-Mail Joey or call him at (760) 898-2978.

Client Testimonials

Our clients have ranged in age from 18 to mid-80's. They have come to us with a variety of needs and goals, and some with a variety of limitations. We are pleased to present the comments of a few of them for your consideration.

Mike Funke
Palm Springs, California

Try - fail. Try - fail. That was my track record before I went to Prime Fitness. My experience with them has been incredible. My trainer focuses on me to ensure that each repetition of an exercise consists of proper form and appropriate weight. I've been with Prime Fitness for almost a year and love the results.

Conrad T.
Los Angeles, California

Funny how, when a student is ready, the teacher appears. I was working out for over 21 years when all my cumulative knowledge and experience did not prepare me for the slow decline of aging as I approached my mid-forties. Nothing was working, everything, including my body, falling apart, and the stress at work was overwhelming. I heard about Joey and his partner Dave beforehand and reached out for their guidance and expertise. I am happy to report that in less than six months working with them, my body has undergone a total change for the better. Concurrently, I am able to handle even more increasing loads at work. Most importantly, my outlook on life has improved tremendously. All this, with less time and effort at the gym! People want to know what I am doing differently (especially as they see me carrying my Prime Fitness logbook around). A friend I could always count on for honesty remarked: "for a few years there you were really getting seedier and seedier. Now, I don't recall seeing you in better shape!" My abs are back and more than I had before! Thanks Joey and Dave!

David Bradshaw
Rancho Mirage, California

I can't sing enough praises about Joey at Prime Fitness for the changes he has helped me make to both my body and my ego. As a man of "maturity" I had given up on having a body that I would actually be proud of when I looked in the mirror. I am now in better shape than I was in my younger years and the entire process of getting here was both very pleasant and very productive. Joey has the ability to tailor workout programs for any age group. What a great journey it has been with Joey as my trainer.

Willy Nye
Palm Springs, California

By the time I reached my late forties I finally decided to pursue a long ignored goal of achieving a more muscular body. I figured a personal trainer would help set me out on in the right direction. That’s when I met Dave and Joey; eventually training with Dave for over a year and a half. My program of instruction on weight training and nutrition helped me make the transformation I desired. The Prime Fitness team designed my program based on my specific goal: more lean muscle. With a focus on proper form, specific sets and reps, and adequate recovery I’ve been able to work towards putting on more muscle and keeping free of injuries. I really get a lot out of an intense, focused workout, and working with Dave provided this while keeping it fun as well. I thank these guys for their part in getting me into the best shape of my life.

Andy Winsett
Denver, Colorado

Joey and Dave have been invaluable in reaching my fitness goals. Their methodical, scientific approach to fitness is exemplary. Their dedication to fitness is such an inspiration. In my first four months of training with Joey, I was able to drop 25 pounds and 8 percentage points of body fat — something I have struggled with all of my life. I am 41 years old and finally understand how my body responds to weight training and nutrition better than I have in my prior 15 years in the gym. I can't thank them enough for their expertise and encouragement!.